I just got back from speaking at a class at the National Hypnosis Convention held in Marlboro Mass. I was asked to talk about to generate traffic to a web site. The class was for hypnotists who wanted to specialize in weight loss, and their goal is to get more customers into their local offices.

No problem, I suggested testing some Google ads geo targeted for their area then, when they find some targeted key words that they can convert to customers start doing some SEO on those words to generate free traffic.

Pretty basic, right?

The class had about 30 people in it, so I asked a few opening questions

1. How many have web sites?
   Just about all said yes, or were in the process of setting one up.
2. How many use Google Adwords now?
   2 hands go up.
3. How many have done any Search Engine Optimization?
   No hands.

When you work with this stuff daily, you just assume that everyone else is doing pay per click and optimizing their sites for their targeted key words. It really is an eye opener when you see what is happening in the “real world”. I only go to seminars where people know more (alot more) than I do. Rarely do I see a room full of people who want to pick my brain.

I am not bragging on how much I know, believe me. My point is just about every one of these people in this class was dying for details on how to do pay per click and some search engine optimization.

So, where do they go to get information on just how to do this? That was one one of  the questions I got, and I could not answer it. There are so many fly by night “SEO Guru’s” out there I really could not tell them where to turn, especially for the basics… SEO 101 per say.

I gave them the latest PDF I’ve put together called SEO Made Easy on exactly how I get my sites on the first page of Google, you do need to know some web basics to implement it. I hope it helps.

Keith

For the last three months I’ve been testing PayPer Click Kahuna.

It’s an extremely intense tool to find targeted key words and targeted Google ads that your competitors are running. The thought is to find a niche, research it, take the best of all you find and create your own campaign to dominate that niche.

The research software is bundled with another program called “BlitzLP”. The LP is for landing pages. This program runs on your domain and generates a single targeted page on the fly for every key word phrase you have.  The landing page is template driven which is great. You create just one template and in effect you actually have 500 or 1000 individual targeted pages.

The issue I have with the whole thing is the complexity of it. The owner, Jason Katzenback along with Marc Quarles (I’ve used several of his programs over the years) have though of just about everything when it comes to researching good key word and finding quality ads for them. And I guess that’s my problem with the software.

It’s too detailed. To liearn the software, Jason put together a 14 day video tutorial. Very well done and in very much detail. The thing is, each time I started a new project I needed to go through the videos again. The software is just that complicated.

I’m the kind of guy that is looking for that “big red button”. I can follow instructions to set something up, but after that hit the button and it runs. I found that this program was just not for me.

Bottom Line:
Just because it’s too detailed for me does not mean it won’t be right for you. It is a monthly service at $77/m and for what it does is well worth it for the technical minded.

There has never been a service where so many people have so little to say; until Twitter.

It appears to me that Twitter is an ego boosting machine more than a place to exchange ideas. I don’t have many “followers”, and I never will. Why? Because I will not reciprocate when someone follows me.

Sure I could just click on that “follow” link and everyone would be happy. But I do read the twits of the people I follow. How unique???? Did anybody else think of that? I don’t think so.

You can leave your Twitter home page up all day and it never refreshes itself. It just sits there until you go and post a twit. Then it refreshes with your post at the top and whoever posted under you… which I will bet 99.9% users never read. How could they when they follow 20,000 other people. If only half of them posted daily, that would be ten thousand entries a day. Come on.

These peole boasting they have 20,000 followers fail to mention they follow 25,000 others. I follow you, you follow me. What the hell good is that!

I’ll never get a ton of followers because I refuse to follow people who post crap. And, boy is there crap on Twitter.  Here’s my top list of worthless twits:

• Any twit with a hyperlink
• Any twit that promotes a product
• Any twit that says what you are doing, and not why
• Any twit that is supposed to motivate me… “You are not responsible for anyone else’s success or failure. Only your own.” (Actual Twit)
• Any twit on how to use Twitter
• Multiple twitters. People who send 2… 6… 10 twits right in a row. Doesn’t the concept of only 140 characters mean anything?

There are more.

This is what I want from Twitter…

I don’t what to know you are eating ice cream, I want to know what kind and it’s the best you have ever had.

I don’t want a link to your new service or promotion, give me enough information about it so I can make a decision myself to check it out.

I don’t want what you are doing now, I want to know what problems and/or solutions you have found doing it.

Twitter could be powerful, hopefully the ego mania about followers will fade and it will develop into the tool it should be.

I was a member of Stomper net for an entire year. I must admit, nowhere on the internet are you going to find as much information about search engine optimization and making money with your web site.

The most important thing about Stomper is these guys (Brad Fallon and Andy Jenkins) really do what they say and make money selling physical products online. This is very unique this day and age in the “online guru” marketplace. Most gurus now sell products to wannabees, they don’t actually sell products to the general public.

But, is it worth it? That’s the real question…

Stomper costs $797 a month for a full membership. I understand now that they offer some reduced price “limited” memberships also, but these are limited to the scope of the content you can have access to.

In my opinion, if you are new to internet sales and marketing, Stompernet is way beyond what you need to get started. In fact, the content is so vast inside Stompernet, I think you will really get lost and not know where to begin once you join.

On the other hand, if you currently have a web site that is successful selling products or services and you want to take it to the next level… then Stompernet may be able to help.

As a general rule, if the $797 impacts the bottom line of your current online business, then Stompernet is probably not a good idea for you.
More to come on this in the future…