I just got back from speaking at a class at the National Hypnosis Convention held in Marlboro Mass. I was asked to talk about to generate traffic to a web site. The class was for hypnotists who wanted to specialize in weight loss, and their goal is to get more customers into their local offices.

No problem, I suggested testing some Google ads geo targeted for their area then, when they find some targeted key words that they can convert to customers start doing some SEO on those words to generate free traffic.

Pretty basic, right?

The class had about 30 people in it, so I asked a few opening questions

1. How many have web sites?
   Just about all said yes, or were in the process of setting one up.
2. How many use Google Adwords now?
   2 hands go up.
3. How many have done any Search Engine Optimization?
   No hands.

When you work with this stuff daily, you just assume that everyone else is doing pay per click and optimizing their sites for their targeted key words. It really is an eye opener when you see what is happening in the “real world”. I only go to seminars where people know more (alot more) than I do. Rarely do I see a room full of people who want to pick my brain.

I am not bragging on how much I know, believe me. My point is just about every one of these people in this class was dying for details on how to do pay per click and some search engine optimization.

So, where do they go to get information on just how to do this? That was one one of  the questions I got, and I could not answer it. There are so many fly by night “SEO Guru’s” out there I really could not tell them where to turn, especially for the basics… SEO 101 per say.

I gave them the latest PDF I’ve put together called SEO Made Easy on exactly how I get my sites on the first page of Google, you do need to know some web basics to implement it. I hope it helps.

Keith