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Pay Per Click Kahuna

July 3rd, 2009

For the last three months I’ve been testing PayPer Click Kahuna.

It’s an extremely intense tool to find targeted key words and targeted Google ads that your competitors are running. The thought is to find a niche, research it, take the best of all you find and create your own campaign to dominate that niche.

The research software is bundled with another program called “BlitzLP”. The LP is for landing pages. This program runs on your domain and generates a single targeted page on the fly for every key word phrase you have.  The landing page is template driven which is great. You create just one template and in effect you actually have 500 or 1000 individual targeted pages.

The issue I have with the whole thing is the complexity of it. The owner, Jason Katzenback along with Marc Quarles (I’ve used several of his programs over the years) have though of just about everything when it comes to researching good key word and finding quality ads for them. And I guess that’s my problem with the software.

It’s too detailed. To liearn the software, Jason put together a 14 day video tutorial. Very well done and in very much detail. The thing is, each time I started a new project I needed to go through the videos again. The software is just that complicated.

I’m the kind of guy that is looking for that “big red button”. I can follow instructions to set something up, but after that hit the button and it runs. I found that this program was just not for me.

Bottom Line:
Just because it’s too detailed for me does not mean it won’t be right for you. It is a monthly service at $77/m and for what it does is well worth it for the technical minded.

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